The story features Heather Carabines recovery from cancer and how Veil Cover Cream enabled her to face a better future.

Although the story was featured as editorial, the contact details and website are clearly shown at the end of the article. With an audience of  over 630,ooo weekly readers it delivered a huge increase in web traffic and a large increase in orders for their trial size pack.

The charity started in March 2012 named Little-Wings and offered flights to disabled children across the North East. As the charity has grown, Little Wings started receiving requests from all over the world and from many different people all wanting to experience the freedom that flight can give.

Little Wings approached us as they wanted a new name and brand that could incorporate their current work and also the big plans they have for the future including flights and training for servicemen, saving sight, preventing malaria and humanitarian response.

BIM Creative developed their new brand, Stratus Flying, and developed their new website which has already seen a huge increase in traffic since launch.

We are also providing on-going support to Stratus Flying as they continue to grow.

Have a look at their website www.stratusflying.com

But what happens when it’s done wrong?

I noticed earlier in the week that two companies who I had been monitoring as part of market research had announced a merger. Their method of doing this has been to remove two very highly ranking websites and simply re-direct both home pages to a single holding page with no content on a new domain.

They did what?

Looking more closely, that is quite literally all they have done, a simple re-direct from the two old home pages to the new holding page. The two previous websites (which were huge and full of quality content) have been deleted. Worse still, the two old home pages now re-direct to a single page but that’s where it stops – all subpages and indexed links have been left without re-directs meaning hundreds, possibly thousands of broken links.

The result of this approach is that the two previous websites no longer rank and the new holding page unsurprisingly ranks very badly too.

OUCH!

We hear about this kind of approach to re-launching a website all the time and sadly it can have a really negative effect on your traffic and ultimately your business.

There are many factors that affect how your website ranks and the number of inbound links and content are up there as the biggest ranking factors.

By removing all of this content (and not replacing it) and by deleting all the links (without re-directing them) this company has effectively destroyed many years of building domain authority and page rank authority over not one, but two domains!

The good news is that this can be avoided.

In summary to this post, we wanted to ensure that when you invest in developing your new website, you don’t fall at the final hurdle. In addition to planning your new website, also make a plan about how you will launch your new website.

Ensuring your transition to a new website is as simple and pain free as possible can be achieved in five easy steps which are:-

1. Leave the old website(s) up until you are ready to launch the new website.
2. Run a complete map of every page within your current website and decide which page on the new website it should link to
3. Create 301 re-directs from every old page to the correct new page on the website
4. If you are moving domain, tell Google that you are moving the website within webmaster tools
5. Following launch, use Webmaster Tools or Open Site Explorer to check that all old pages are being re-directed and there are no broken links

If you would like assistance with developing your new website, launching your new website or simply delivering more traffic, please just drop us a line – andy@bim-creative.com

The same principles work online as they do on the high street. If you want to attract customers then you have to give them a reason to visit you… if you want them to stay then you have to provide something that’s interesting to them… if you want them to purchase your products or services then they need to believe in and be excited about your product or service.

This is where we can help.

Our SEO campaigns involve a three stage approach.

1.    The first stage is overhauling your website to ensure that all the page content has search engine friendly titles, descriptions and that all technical aspects of the site are correct. This involves maximising the potential of the page content you already have.

2.    The second stage is where it gets interesting – creating content. We look at what your customers want, what they’re interested in and what they are talking about. We then create content that’s interesting, helpful, engaging and where possible, actionable.

3.    The third stage is promoting that content. We integrate all our campaigns both on and offline promoting content via social media, bloggers and journalists.

This approach keeps your website fresh, your customers engaged, your rankings high and keeps the traffic flowing.

If you want to find out more about what we can do for you, give us a call on 01740 661266 or drop us a line at hello@bim-creative.com.

The new website gives them the ability to edit all the content throughout the site, publish the photos from their latest events and publicise upcoming volunteering news and opportunities. We have also integrated their social media feeds from Twitter and Facebook throughout the site.

Have a look at the fabulous new site at www.smileforlife.org.uk.

Humber Electrical Engineering work across a diverse range of projects  and their new website clearly demonstrates their expertise in the design and manufacture of electrical systems along with the variety of sectors that they currently work in.

The website has been built to allow Humber Electrical Engineering to continuously update the website with current news and case studies with the most recent being displayed on their homepage and throughout the site.

If you would like to talk to us about the design and build of your new website, please get in touch now!

We were delighted when Smile For Life asked if we could design a logo for them for a new networking event called Meet. Here’s the logo we designed for them and if you would like to find out more about the event, click the logo. The first event is at the Grosvenor casino on the 17^th January and we hope to see you there!

Have a great Christmas everybody!

The exhibition material got a great reception leading to a few new enquiries and the newsletter campaign had a whopping 37% open rate (well above industry standards). No news yet about the award win but we are hopeful that it will be a 100% success rate on our recent work for them!

Our creative work can be found below:-

The campaign helped us find lots of new case studies from real users of the cream who were willing to stand up and say how great the product is. We have featured some of these on the blog already and will be featuring many more over the coming months. Have a look at www.veilcovercream.com for more information.

In addition to a month on month increase in sales, the PR combined with the SEO work we have been carrying out has led to a significant increase in organic traffic through Google.

Following the success of the #veilchallenge, we have now launched the #veiltattoochallenge to raise awareness of another of the creams wide ranging uses. We are now looking for people who want to temporarily cover their tattoo whether its for a wedding, job interview or just for a change of look.

If you or anyone you know would like to cover a tattoo, find out more at www.veilcovercream.com/veiltattoochallenge.